The Private Sector and Meme-Lording with | Sitreps2Steercos
Are you thinking about building a business? In this day and age, you’re going to have to learn more about social media marketing, even if you hate putting yourself out there. In this episode, I chat with Kyle Eberly, founder of Sitreps2Steercos, about building an online brand. He also advises how military individuals can smoothly transition into the corporate world.
Description:
PTH 003 | Kyle Eberly - The Private Sector and Meme-Lording with Sitreps2Steercos
Are you thinking about building a business? In this day and age, you’re going to have to learn more about social media marketing, even if you hate putting yourself out there.
In this episode, I chat with Kyle Eberly, founder of Sitreps2Steercos, about building an online brand. He also advises how military individuals can smoothly transition into the corporate world.
Kyle Eberly’s Background
- Kyle is a former Army aviator who has transitioned into the corporate world. Following his military service, he decided to pursue higher education.
- Originally aiming for a career in investment banking, Kyle found the industry uninviting and shifted his focus. His professional journey eventually led him to Google, where he currently holds a managerial position.
- Additionally, Kyle is the founder of the popular meme page "Sitreps2Steercos," which boasts over 72,000 followers and assists military members in transitioning to corporate roles.
- His content parodies extreme military characters while offering practical advice for veterans.
Humor & Authenticity in Branding
- To promote your brand, you’ll have to experiment and be funny. Remember, people scroll on social media for entertainment.
- Kyle shares how most people really aren't funny, because of nervousness. However, when you embrace your imperfections and learn from audience feedback, eventually you’ll see results.
- He recounts his growth journey with Instagram, noting how it struck a chord with the military community through relatable content about post-military life.
Navigating Social Media Hostility
- There will be times when you make someone angry with your content while growing your brand.
- Kyle shares anecdotes of encountering hostility and irrational behavior on social media, often from anonymous accounts.
- He discusses a particularly negative experience involving a former military acquaintance who harassed him online, escalating to personal insults and threats.
- He also touches on the decreased hostility in the military meme community over recent years.
Work Transferability and Leadership Styles
- Another key topic is the limited transferability of military skills to civilian jobs, particularly those of army officers or helicopter pilots.
- Kyle notes the significant cultural differences between military and corporate environments.
- Military leadership styles, which often clash with civilian corporate expectations, are illustrated through personal insights and experiences.
“I have my voice through my page. A lot of people like it. I don't care if you like me or not. There's one reason I don't mix stuff up with work. I just have a very clear separation between the two.” - Kyle Eberly.
Resources
Part-Time Hitter is a collaborative initiative by Friendly Forces and The Fratty Guard.
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